Data Profiling & Cleansing

The success of a Direct Marketing Campaign depends on reaching the right people. The accuracy of the database, which contains the list of potential customers, is crucial. Average data decay on a B2B list is estimated at 20% per year.

At Infotronics, the contact centre employee calls organisations to verify if the information is correct. Success is governed by the level of the contact issuing information and the number of fields to be verified. The collection of email addresses, for example, is a difficult task.

Along with cleansing, providing additional information such as business activity, turnover and the number of employees may be valuable to a client's analysis.